Spoiler Alert: Yes. Yes it is.
It doesn’t matter how small your company is, how new you are to your field, or if you haven’t even started producing products or providing services yet: you need a logo. Well, why? Identity, Loyalty, Growth, and Marketing to name a few. Let’s break it down and take a deeper look:
Your logo is, or should be, the face of your brand. If you don’t have a logo design for your company, how are customers supposed to know who created the product, or provided the service they experienced or purchased? You have to give your clients and potential customers a face to put to your name and allow them to associate positive experiences, purchases, and memories with your brand. It also gives them the opportunity to associate your company’s goals and values with your products and services. (Assuming that you have a positive user experience and well-intentioned values and goals, this is an association you cannot afford to miss out on!)
Recently, I was in a specialty grocery store searching for a cajun seasoning that I tried and loved, but I couldn’t for the life of me remember the name of it. Luckily, I was able to remember that the label on the seasoning had a white background, with a green alligator, and orange lettering! Thankfully, Gator Hammock had a unique, memorable, identifiable logo, that was in alignment with their business, and as a result, I was able to repeat purchase a seasoning I loved and enjoyed!
Providing your customers with a logo to latch on to enables them to loyally purchase your product or service.
A friend of mine told me this little story. As a small child, she remembered helping her mother shop at the drug store. She sent her to the cold and allergy aisle to pick out Carmex lip balm. She recalls being overwhelmed by all of the little boxes with a lot of writing all over them. She hurried back to her mother and told her she was sorry, but she couldn’t find it. Her mom told her to go back and look for the yellow tube with a big red rectangle and white writing. She went back and found the Carmex tube in less than thirty seconds.
When you provide your current customers a face to go with your product, your service, and your brand, they are easily able to recommend it to future customers!
Even if you are a small company, your logo can be your most powerful marketing tool. (At least a good logo, that is derived from a solid vision, in alignment with your distinct values and goals, and meaningful to your target audience.) Loyal customers like to express the brands they support, in so many different ways: clothing, bumper stickers, laptop decals, tattoos, phone cases, etc.
If I walk into Lululemon and see that the athletic leggings I am admiring are $98, I may or may not buy them. If I am hoping to portray the high-quality status that Lululemon is known for, I may purchase them because I like them, and I know that other people will see me wearing the Lululemon logo and understand that I appreciate quality. If the Lululemon logo was not on the leggings and I did not expect to be able to express anything to others through wearing these leggings, I may not shell out the $98.
On the other hand, if I don’t buy them and later I see that someone I admire: my yoga instructor, my favorite athletic or celebrity, etc. is wearing a pair of Lululemon pants, at the very LEAST, I will be thinking about those leggings again. If there is not a visible logo on these pants, I have no idea what brand leggings they are, and most likely my brain will move on to something else without further thought.
Are you convinced?
The power that is introduced when a great logo is created for your business is unmatchable in the marketing world. There is no better way to attract the attention of future customers than through the support of your brand by your current customers.
But, when it comes down to start-up expenses like equipment and electricity, we will always put the priority on the actual equipment you need to make money. But, don’t overlook the importance of your brand as a worthwhile investment. A strong logo will help you build your brand from day one. Not sure if you’re ready to take the leap, shoot us a message and we’ll walk you through!
Ready to roll and not quite sure where to start? Click below to read the next article in this series.
Now that we are all on the same page and you know you need a logo, where do you begin? Whether you are going to try to get some ideas together before or after you find someone to help you design your logo, there are a few things you should think about. Let’s take a look. Read more…