Logo Refresh Package


Give your logo a makeover.

Is your current logo good but not great? Or, great but a little dated, or fantastic but not quite perfect since your organization has evolved? If so, you might need a logo refresh. A logo refresh lets you change a few key elements of your logo without losing the overall concept and all-important brand equity. Nike, Apple, BMW and Coca-Cola have all made small changes over time to keep their logos fresh and representative of the brand. Should you do it also? We can help you decide.



You have a sketch and know just what you want OR you have an existing logo that just needs an update! Let us help you implement. With this package, we will give you the following: one main logo and one logo mark with one initial design and two rounds of revisions.

  • Initial Design: Presentation via PDF of one concept for your new logo, which will include your name and tagline. Client to provide feedback for chosen direction.
  • Round I: Refinement of artwork for chosen direction with presentation through our project management software. Review by client, feedback provided.
  • Round II (as needed): Refinement of artwork for chosen direction with presentation to your department. Review by client, feedback provided. Presentation of preliminary Brand Guidelines Manual. Review by client, feedback provided.
  • Outcome: final approved logos and delivery of files in all electronic formats needed for print and web media (.jpg, .eps, .pdf and .gif); delivery of Brand Guidelines as a PDF


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