The BeautyMark

Located in the heart of Beaver, The Beauty Mark, led by the eclectic and visionary Donna, is renowned for its personal touch and the kind-hearted nature of its stylists. As a place where relaxation meets beauty, Donna wanted to elevate the salon’s branding to match a significant upcoming remodel, ensuring the new design resonated with the existing and future expansions of her service offerings.


Donna faced the challenge of refreshing The Beauty Mark’s visual identity to reflect the broadening scope of services, including brows, lashes, and nails while maintaining the essence of the salon’s warm, personal touch. The rebrand needed to seamlessly integrate with the physical renovation of the salon, setting a refreshed and scalable foundation for future growth.


Our approach was to develop a versatile branding strategy, introducing the concept of a ‘changeable mark.’ This allowed us to retain the iconic red lips from the original logo, symbolizing the core identity of The Beauty Mark, while also incorporating flexible elements that could highlight other services. This adaptable design strategy not only preserved brand recognition but also ensured the salon could effectively market its expanding array of beauty treatments.


The rebranding was a resounding success, with Donna and her clientele immediately embracing the new look. The introduction of interchangeable icons within the logo allowed for targeted marketing efforts, which is particularly effective in promoting new services like brows, lashes, and nail treatments. The refreshed brand identity was perfectly timed with the salon’s physical makeover, presenting a cohesive and inviting image that enhanced customer engagement and set the stage for future expansion.


This project demonstrated the effectiveness of innovative branding solutions in evolving with a client’s growing business needs. By incorporating flexibility into the design, we ensured that The Beauty Mark could continue to adapt and thrive in a competitive market. This project was a testament to our expertise in branding, logo design, and our commitment to delivering personalized and impactful design solutions.

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