Pittsburgh Fresh

At Pittsburgh Fresh, they believe that convenience and healthy eating go hand in hand. They understand your busy lifestyle which leaves you with little time to shop for, prepare and cook fresh, nutritious meals. They strive to make mealtime easy, healthy and enjoyable.

The goal of this project was to improve the website user experience for their customers while simultaneously saving Pittsburgh Fresh hours and hours of manual input on the backend. Lastly, we want to allow the owner, Ling, to be creative and grow at Mach speed, adding new partnerships and products like a breeze!

Because her beautiful entrées and amazing catering can sell itself with just one photo, we wanted to make ordering a breeze and actually fun for her customers. We would improve the menu page allowing for items to be added to the cart without leaving that page. We would include icons for dietary restrictions as well as allow customers to keep those restrictions on file and alert them when a meal includes an ingredient that they do not choose to eat. For a little added fun, we opted to create a quiz that would help the customer choose which subscription would work for them to give them the best savings for their ordering habits.

On the backend, we would convert her accounts from a credit system to a cash system and improve overall customer and order management as well as develop a website that grows as she grows.