Castle Toys & Games

Castle Toys and Games operates in two Western Pennsylvania locations offering creativity, imagination and adventure! People in the neighborhood call them “the best toy store around Pittsburgh.” While they’re aiming to be the best toy store in the WORLD, they do love the local hype!

They aim to stock the shelves with toys and games that are fun and educational for the whole family and range in appeal from kids with disabilities to the adventurous wild-child, to the sports enthusiast.

Goals

Our goals certainly changed many times over our decade-long relationship, but we set out to make Castle Toys & Games a household name in the Beaver, PA area. We wanted their store to be visiting for each and every holiday, gift-giving opportunity as well as a place to buy great toys without an occasion to celebrate.

Our Recommendation

We began by recommending a new logo and bright color scheme that would attract kids and adults alike. We also needed to show them as the industry experts that they were, so we would recommend online content, social campaigns, and in-store events to drive that fact home.