When Cassie first connected with the owners of this amazing toy store, she had two young kids at home and was the perfect demographic for the independent toy store. Her personal values aligned so well with the values of the store – it was kismet!
Their initial needs were new logo design, including a slight name change. They had just moved to a new location and wanted to appeal to their audience with energy and excitement. This wasn’t just another toy store but they were toy experts. Geniuses in their field, they skillfully picked toys to represent their very unique store.
Come in. Let’s play.
The best part about them is that every toy is opened and able to be played with before purchase including all of the board games. Cassie and her children spent hours upon hours just playing in the store even if they didn’t make a purchase that day. But you better believe they were at the top of the list when that next birthday party or holiday came around. The open arms policy of their store created loyal customers year after year. It is like a family.
After the initial logo design, we took on the position of brand manager for this now two-location store. Over the years we have designed several websites, many direct mail campaigns, email newsletter templates, in-store signage, exterior signage, shopping bags and much more.
What’s in that awesome bag?
Their brand is spread throughout the Pittsburgh area and easily recognized in their local market. Their colorful shopping bags can be seen from a few blocks away and are prized possessions to the customers they serve. Their stores have become like a family member to their customers through branded events and their owners’ hospitality. We are thrilled to have this on our resume and in our lives.